Customer Valuation with Option Pricing Framework
The article introduces a new method for evaluating customer value using a continuous-time option pricing framework, suggesting marketing costs are irreversible investments dependent on uncertain profit margins, a departure from the traditional discounted cash flow approach.
Featured in No. 64 on 5 Sep 2024 · 36 days after release
- Released
- 31 Jul 2024
- First featured
- No. 64 · 5 Sep 2024
- Published in
- Not yet, as far as Semantic Scholar knows
- Shares when featured
- 4
- Identifier
- SSRN 4942246
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