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RePEcML & AI Methods

Competition in Generative AI: Evidence from Consumer Demand

Analysis of 114 billion consumer transactions finds only 2.9% of Americans pay for AI, with low switching costs and retention rates of 20-45%, suggesting strong competitive pressure ahead.

Featured in No. 139 on 13 Nov 2026 · 11 days after release

AI subscription retention rates declining over 13 months, comparing multiple platforms and services.
Figure 5: Retention of AI Subscriptions
Released
2 Nov 2026
First featured
No. 139 · 13 Nov 2026
Published in
Not yet, as far as Semantic Scholar knows
Fanfare
2 of 5
Identifier
RePEc:nbr:nberwo:35953
Authors
Mark L. Egan et al.

Citations and venue from Semantic Scholar (ODC-BY), refreshed weekly. Summary: Quant Letter (CC BY 4.0).

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