RePEcML & AI Methods
Competition in Generative AI: Evidence from Consumer Demand
Analysis of 114 billion consumer transactions finds only 2.9% of Americans pay for AI, with low switching costs and retention rates of 20-45%, suggesting strong competitive pressure ahead.
Featured in No. 139 on 13 Nov 2026 · 11 days after release

- Released
- 2 Nov 2026
- First featured
- No. 139 · 13 Nov 2026
- Published in
- Not yet, as far as Semantic Scholar knows
- Fanfare
- 2 of 5
- Identifier
- RePEc:nbr:nberwo:35953
- Authors
- Mark L. Egan et al.
Citations and venue from Semantic Scholar (ODC-BY), refreshed weekly. Summary: Quant Letter (CC BY 4.0).