SSRNOther
Streamer Diversification and Product Type in Live Streaming E-Commerce: An Empirical Investigation of their Effect on Short and Long-Term Product Sales on Amazon Live
The article examines the short and long-term effects of live streaming ecommerce on product sales, using data from Amazon, and finds that sales spike after live streaming but decline over time.
Featured in No. 69 on 9 Oct 2024 · · 0 citations today
- Released
- 30 Jul 2024
- First featured
- No. 69 · 9 Oct 2024
- Citations (Semantic Scholar)
- 0
- Influential citations
- 0
- Published in
- Not yet, as far as Semantic Scholar knows
- Shares when featured
- 2
- Identifier
- SSRN 4976360
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