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Returns to Data: Evidence from Web Tracking

Big tech companies like Google, Facebook, and Amazon use online user behavior tracking for targeted advertising, which could disadvantage smaller firms and affect GDPR regulations.

Featured in No. 58 on 24 Jul 2024 · on release day · 1 citation today

Released
24 Jul 2024
First featured
No. 58 · 24 Jul 2024
Citations (Semantic Scholar)
1
Influential citations
0
Published in
Not yet, as far as Semantic Scholar knows
Shares when featured
4
Identifier
SSRN 4903978

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