Rhetorical Engineering for Portfolio Construction
Rhetorical engineering, which uses identity, emotion, and intention, can significantly alter a client's perception of a company's strengths and weaknesses, thereby influencing their choice of companies for portfolio inclusion.
Featured in No. 53 on 12 Jun 2024 · 3 days after release
- Released
- 9 Jun 2024
- First featured
- No. 53 · 12 Jun 2024
- Published in
- Not yet, as far as Semantic Scholar knows
- Shares when featured
- 3
- Identifier
- SSRN 4859036
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