---
title: Mutual Fund Managers' Appeal and Fund Flows
url: https://www.ml-quant.com/papers/ssrn/4586712/
site: ML-Quant (https://www.ml-quant.com)
updated: 2026-09-26
license: Summaries CC BY 4.0; links go to the original sources
index: https://www.ml-quant.com/llms.txt
identifier: SSRN 4586712
source_url: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4586712
featured: 2023-10-04
citations: unknown
topic: Portfolio & Allocation
---


# Mutual Fund Managers' Appeal and Fund Flows

Research shows that mutual funds managed by 'attractive' managers attract more investments from retail investors, despite no evidence of better fund performance.

- Source: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4586712
- Identifier: SSRN 4586712
- Released: 2021-02-27
- First featured: Quant Letter No. 18 (2023-10-04): https://www.ml-quant.com/issues/2023-10-04/
- Citations (Semantic Scholar): not tracked
- Published in: not yet
- Topic: Portfolio & Allocation

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