Home

The Streaming Games: Analyzing the Revenue Models of Online Media Firms

Abstract Views
Empty
Author
Anurag Garg Vashkar Ghosh Soohyun Cho Arunava Banerjee Shubho Bandyopadhyay
Category
Quantitative
Date Posted
2022/03/23
Date Retrieved
2022/05/12
Date Revised
Empty
Date Written
2022/03/23
Description
The digitization of media and the growth of broadband internet has transformed the streaming video industry and the subscription video on demand (SVOD) industry in particular. Online content providers (CPs) are trying out new business models that upend the traditional television industry that has relied overwhelmingly on revenue from advertisers. The extant economics literature in this area has concentrated mostly on the choices of a monopolist CP or on the competition between two symmetric CPs. In contrast we model the competition between two horizontally-differentiated CPs with asymmetric strategies. One CP N pursues the strategy of developing a large content inventory that allows it to personalize its service offerings to consumers who have different preferences for content. It charges a subscription fee but eschews any revenue from advertisers. The other CP H has two services – a “premium” service without ads (H-P) and a lower-priced service with ads (H-A). The service from H-A tak
Downloads
136
Exports
0
JEL Classifications
C70 D01 D21 D43 M31 M37
Keywords
Streaming media Two-dimensional competition Online advertisement Revenue models Consumer heterogeneity
News Mentions
0
Pages
Empty
Random
872
Readers
0
Shares and Likes
0
Tweets
0
URL
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4064875
TOP