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Value Innovation by Creating Blue Oceans

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Author
Thomas Hammer
Category
Quantitative
Date Posted
2022/09/24
Date Retrieved
2022/09/24
Date Revised
Date Written
2022/09/24
Description
This text will explain to the reader how important it is for companies tocreate “Value Innovation” and to find “Blue Oceans”. It is shown on 3 exampleshow the customer can be made “addicted” to all-in-one services or platformsand how the customer accepts a high price elasticity due to convenience.It will be explained how creating “Blue Oceans” will result in havingalmost no competition and how customer-centric orientation and value creationare related to this strategy and how the term “Disruptive Innovation”differs from it. The text also defines the terms “Red” vs. “Blue” Oceans andgives a brief history of this sector.
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JEL Classifications
Blue Ocean Innovation Value Innovation
Keywords
Blue Ocean Innovation Value Innovation
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Pages
12
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109
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URL
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4228460
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